Case Study: Mad Cocontracting
MAD CoContracting, a service-based contracting company, reached out to Citation Building Group to improve their local search presence. Before working with us, MAD CoContracting struggled to appear in Google Maps for key local search terms, limiting their ability to attract nearby clients. They needed a solution that would strengthen their online authority and help them rank higher on Google Maps and local search results. This case study highlights how our citation building services supported their growth and delivered measurable results.
Our Strategy
To improve MAD CoContracting’s local visibility, we implemented a targeted citation building strategy focused on accuracy, consistency, and relevance. Our approach included:
Conducting an audit of existing online listings to identify inconsistencies and errors
Ensuring accurate NAP (Name, Address, Phone) information across all platforms
Submitting MAD CoContracting’s business details to high‑authority local directories and niche industry sites
Optimizing citations with relevant keywords to improve local search relevance
Regular monitoring and updates to maintain citation quality
This structured citation strategy helped establish trust with search engines, improving local search rankings and increasing exposure on Google Maps.
Results & Impact
The citation building campaign delivered significant improvements in MAD CoContracting’s online performance:
Improved Google Maps Ranking: MAD CoContracting began appearing in the top local search spots for relevant services in their area
Increased Local Visibility: Their business gained more exposure to prospective customers searching locally
Higher Website Traffic & Leads: Enhanced visibility led to more organic clicks, calls, and inquiries from potential clients
This case clearly demonstrates how strategic citation building can strengthen local SEO and generate real business results.